To consider behaviour change, a designer must take into account motivation, environment and culture. A quick way to explore this is Lewin’s famous equation, B= f(P,E) “An individual’s behaviour (B) is a function (f) of the the person (P), including their history, personality and motivation, and their environment (E), which includes both their physical and social surroundings.”
Rethinking Learning Design: Part 1
Rethinking Learning Design: Part 1
Rethinking Learning Design: Part 1
To consider behaviour change, a designer must take into account motivation, environment and culture. A quick way to explore this is Lewin’s famous equation, B= f(P,E) “An individual’s behaviour (B) is a function (f) of the the person (P), including their history, personality and motivation, and their environment (E), which includes both their physical and social surroundings.”